Convention & Exhibition Organiser
Penyelenggaraan Konvensi dan Pameran Bisnis
📋 Section N — Administrative & Support Services
MICE and event management — professional organizing of Meetings, Incentives, Conferences, and Exhibitions (MICE). This covers: Professional Conference Organizer (PCO) services, incentive program design and execution, trade fair and exhibition management, corporate event production, product launches, gala dinners, and awards ceremonies. The defining characteristic: you are the organizer managing the event on behalf of a client — sourcing venues, coordinating logistics, managing suppliers, and delivering the event. Contrast with simply renting a venue (55112 or 56209) or providing entertainment (90003) — 82300 is the end-to-end event management business.
What You Need
PP28/2025 Licensing Data1 scale
Post-License Obligations3
→ Provide evidence of business standard compliance documents
Single scale in PP 28/2025 data: Medium-High risk (Menengah Tinggi). NIB + Izin required — not automatic. Issued by Bupati/Walikota within 5 working days.
Step-by-step for a PT PMA MICE/event management company
Per-event operational permits
- Izin keramaian from Polres for each large public event
- Sound system and noise compliance with Pemda Bali regulations
- Food service permits (if catering is bundled): from Dinas Kesehatan for mass catering
Typical total timeline
3–5 months from PT PMA to first contracted event.
Minimum PT PMA capital
IDR 10 billion stated capital (Rp 2.5B paid-up).
Authority
Bupati/Walikota.
Fully open (Terbuka) — 100% foreign ownership.
Direct match from KBLI 2020 (MATCH_LANGSUNG). MICE and event management classification is stable. The major development since 2020 is Bali's post-G20 global profile: the G20 Bali Summit (November 2022) and World Water Forum (May 2024) have elevated Bali's international MICE credibility significantly.
Bali Intelligence
🎪 Bali MICE: A Market Coming Into Its Own
The venues:
- BICC (Bali International Convention Centre) — Nusa Dua; capacity 10,000 pax for plenary, 5,000 for banquet; the flagship venue for major international conferences
- Sofitel Bali Nusa Dua Beach Resort — 706 rooms, MICE capacity 3,500 pax; frequently hosts G2G and corporate MICE
- Conrad Bali — 360 rooms, MICE capacity 2,000 pax; Jimbaran beachfront
- Mulia Resort Nusa Dua — 1,000 rooms, multiple ballrooms; top tier for incentive programs
- Kempinski Nusa Dua — luxury MICE with beachfront incentive options
Pricing benchmarks (Bali MICE, 2025):
- Conference package (venue + F&B + AV + accommodation): IDR 2–5 million per pax per day for full-board international-standard events
- Incentive program (tours + dinner + activities): IDR 3–8 million per pax per program day
- Exhibition space: IDR 5–15 million per 9m² booth per day at major trade fairs
Bali's MICE track record:
- G20 Bali (November 2022): 17,000 participants, 20,000+ media; put Bali on the global MICE map
- World Water Forum (May 2024): 30,000 participants from 172 countries
- Regular: BaliSpirit Festival, Bali International Marathon (mass events), INACRAFT regional fairs
The PMA opportunity:
- International PCO companies (global conference management firms) have minimal local presence in Bali
- Corporate incentive programs from multinationals (healthcare, pharma, tech, finance) represent the highest-margin segment
- ICCA (International Congress and Convention Association) and MPI (Meeting Professionals International) membership connects Bali PCOs to global conference rotation networks
⚠ Izin Keramaian — plan early:
- Polres Bali processes Izin Keramaian applications; 14 days minimum before event
- For major events (1,000+ participants): coordinate with Polda Bali directly
- Events near Pura (temples) or during Nyepi face absolute restrictions — plan your event calendar around the Saka calendar
TKA Eligible Positions
Kepmenaker 228/2019 — Category 19: Akomodasi & Makan Minum
Kepmen 228/2019 lists 164 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.
KEDUA Provision — Directors & Commissioners Exemption
- 79110 — Travel agency / biro perjalanan wisata — for tour programs, pre/post-conference excursions, and transfer arrangements within your MICE packages
- 90003 — Entertainment production — if your events include live performances, concerts, or cultural shows
- 56209 — Other F&B catering — if you provide in-house catering for events
- 73100 — Advertising and communication — if you also handle event marketing and promotion
- 74120 — Industrial design — if you design exhibition stands, event installations, and stage sets in-house
Related Codes
Motor Vehicle Rental & Leasing
Penyewaan dan Sewa Guna Usaha Kendaraan Bermotor
Recreation & Sports Equipment Rental
Penyewaan dan Sewa Guna Usaha Alat Rekreasi dan
Event Equipment Rental
Penyewaan Peralatan dan Perlengkapan Acara
Musical Instrument Rental
Penyewaan Alat Musik
Publication & Print Material Rental
Penyewaan Barang Hasil Pencetakan dan Penerbitan
Flower & Ornamental Plant Rental
Penyewaan Bunga dan Tanaman Hias