Fruit Wholesale
Perdagangan Besar Buah-buahan
🛒 Section G — Wholesale & Retail Trade
Wholesale fruit distribution — bulk buying and selling of fresh, dried, or processed fruits to retailers, hotels, restaurants, juice bars, and F&B manufacturers. This covers domestic tropical fruits (mangosteen, dragon fruit, rambutan, salak, durian, jackfruit) as well as imported temperate and exotic varieties (apples, grapes, berries, avocados, cherries). If you source from farmers, cooperatives, or importers and distribute in volume to B2B buyers, this is the code.
What You Need
PP28/2025 Licensing Data1 scale
Post-License Obligations1
→ Submit periodic business activity reports to regulator
All scales: Low risk (Rendah). NIB issued automatically (Otomatis). Authority: OSS Pusat.
Step-by-step for a PT PMA wholesale fruit distributor
- Phytosanitary certificate from country of origin (issued by origin country's plant health authority)
- Import quarantine inspection by Badan Karantina Pertanian (Barantan) upon arrival at port
- Any restricted species (certain citrus varieties, mangoes) require specific import permits
Horticultural import windows
Permendag on horticultural imports sets seasonal import quotas and windows for certain fruit categories. Check current Kemendag circular for applicable restrictions before planning import volumes.
Typical total timeline
2–4 weeks from PT PMA to NIB. API-U: parallel 4–6 weeks.
Minimum PT PMA capital
IDR 10 billion stated capital (Rp 2.5B paid-up).
Authority
OSS Pusat.
Fully open (Terbuka) — 100% foreign ownership.
Direct match from KBLI 2020 (MATCH_LANGSUNG). Wholesale fruit distribution is a stable category. The main regulatory development is the tightening of horticultural import controls under Permendag No. 20/2021 and its amendments, which introduced more specific import windows and quota mechanisms.
Bali Intelligence
🍍 Fruit Wholesale in Bali (Hotel Buffet Economy)
The Bali F&B fruit demand:
- Bali's hotel sector is the premium end of Indonesia's fruit wholesale market. A 5-star resort breakfast buffet for 300 guests consumes 80–150 kg of fresh fruit daily — and the quality bar is high
- Domestic tropical fruits (salak, mangosteen, dragon fruit, rambutan, snake fruit) are Bali's export face to the world and hotel buffet staples
- Imported temperate fruits (Australian avocados, Chilean grapes, US cherries, New Zealand apples) command 3–5x the margin of domestic fruit and are mandatory for international hotel brands
The PMA competitive advantage:
- Direct import relationships with Australian, Chilean, and New Zealand fruit exporters
- Cold chain logistics capability (refrigerated trucks + cold storage) — the single biggest differentiator in Bali's fruit wholesale market
- Consistent quality grading (GA1/GA2 standards) that domestic pasar wholesalers cannot guarantee
Key buyers:
- 5-star hotel chains: Marriott, Hilton, Accor, Four Seasons, Aman, Como — all purchase through centralized F&B procurement
- Juice bar chains in Canggu/Seminyak (Peloton, Sayuri, Milk & Madu, Old Man's) — significant consistent volumes
- Japanese and Korean restaurants concentrated in Legian/Seminyak — require Japan-spec quality grading
Bali cold chain gap:
- Most domestic fruit wholesalers in Pasar Badung and Pasar Kumbasari operate without refrigeration
- A PMA-operated cold chain fruit distributor serving the hotel corridor (Nusa Dua → Seminyak → Canggu) fills a genuine market gap
⚠ Import windows matter:
- Some fruit import quotas are seasonal and limited (e.g., durian from Thailand has specific import windows). Plan import schedules around Kemendag quota announcements
KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops
kita.balizero.comTKA Eligible Positions
Kepmenaker 228/2019 — Category 7: Perdagangan Besar
Kepmen 228/2019 lists 198 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.
KEDUA Provision — Directors & Commissioners Exemption
- 46313 — Wholesale vegetables — natural pairing for full fresh produce distribution
- 52291 — Cold storage warehousing — if you operate refrigerated storage alongside distribution
- 49239 — Refrigerated goods transport — if you run your own cold chain trucks
- 46319 — Wholesale other food — if you expand to honey, spices, or specialty ingredients
- 10390 — Processing of fruit and vegetables — if you also process (juice, preserve) alongside wholesale
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